Key Product Selling Point
- Award-Winning Mineral Formula: Iconic, vegan foundation with 5 clean ingredients, talc-free and suitable for all skin types, including sensitive and acne-prone.
- Buildable Sheer-to-Full Coverage: Transforms from powder to silky cream, blurring pores and imperfections for a naturally luminous finish.
- Skin-Improving & Sun Protection: Promotes clearer skin over time with mineral-based SPF 15, protecting against UVA/UVB rays without chemicals.
- Clean Beauty Credentials: Non-comedogenic, hypoallergenic, dermatologist-tested, gluten-free, and vegan, aligning with ethical skincare standards.
- Breathable & Long-Lasting: Lightweight formula won’t clog pores or settle into fine lines, ideal for daily wear.
Detailed Product Description
The UK’s #1 loose powder foundation, bareMinerals Original SPF 15 Foundation, is a revolutionary blend of skincare and makeup. Crafted with just five mineral ingredients—Bismuth Oxychloride, Zinc Oxide, Titanium Dioxide, Iron Oxides, and Mica—this talc-free formula delivers buildable coverage that minimizes pores, redness, and imperfections. Its unique powder-to-cream texture creates a natural, luminous finish while providing mineral-based SPF 15 protection. Free from harsh chemicals, it supports long-term skin health, making it a staple for those seeking clean, effective coverage that enhances rather than masks the complexion.
Direction for Use
- Swirl: Pour a small amount of foundation into the cap and swirl with a brush until the powder disappears into the bristles.
- Tap: Gently tap the brush handle to remove excess product.
- Buff: Apply in circular motions across the face to activate the minerals, transforming the powder into a creamy texture.
- Build Coverage: Repeat the buffing process to achieve sheer, medium, or full coverage. For sun protection, apply liberally 15 minutes before sun exposure, reapply every 2 hours, and use with protective clothing and accessories.
Ingredients
Bismuth Oxychloride (CI 77163), Zinc Oxide (CI 77947), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019).
Product Warnings
For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children. Store in a cool, dry place away from direct sunlight. The SPF 15 provides basic sun protection; do not rely solely on this product for full sun defense.
Manufacturer Address
bareMinerals UK, c/o Shiseido UK Limited, 79 New Cavendish Street, London W1G 8TD, United Kingdom.