Key Product Selling Point
- Transformative Water-Gel Texture — Glides onto skin as a lightweight gel, drying to a velvety soft matte finish that blurs imperfections.
- Climate Balancing Technology — Adjusts to environments by retaining hydration in dry climates and absorbing excess moisture in humidity, preventing makeup breakdown.
- Optimal Shine Control — Instantly mattifies skin and fills in uneven texture, creating a smooth base for foundation with all-day shine control.
- Skincare-Infused Formula — Features antioxidant-rich extracts (rice bran, sunflower, rosemary) to protect skin, plus non-acnegenic and dermatologist-tested benefits.
Detailed Product Description
The NARS Soft Matte Primer is a best-selling, transformative makeup primer designed to prep skin for flawless foundation application while controlling shine. Its innovative water-gel texture glides over skin and breaks into a velvety, soft matte finish, instantly filling in uneven texture and creating a smooth canvas. Powered by Climate Balancing Technology, it adapts to any climate to retain hydration or absorb excess moisture, ensuring makeup stays fresh. The formula also includes Optimal Diffusion Powder for a soft-focus effect and an Anti-Oxidation Complex to prevent shade shifting, making it ideal for all skin types seeking long-wear, matte perfection.
Direction for Use
Apply a small amount to clean, moisturized skin before foundation. Gently smooth over the face and neck using fingertips or a brush, focusing on oily areas like the T-zone. Allow the primer to dry for 30 seconds before applying makeup. For enhanced shine control, layer with NARS Soft Matte Complete Foundation or Powder.
Ingredients
Water/Aqua/Eau, Dimethicone, C13-15 Alkane, Talc, Dimethicone/Vinyl Dimethicone Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, Pentylene Glycol, Trimethylsiloxysilicate, Caesalpinia Spinosa Fruit Extract, Oryza Sativa (Rice) Bran Extract, Kappaphycus Alvarezii Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Alteromonas Ferment Extract, Theobroma Cacao (Cocoa) Seed Extract, Isododecane, Sodium Chloride, Magnesium Sulfate, Silica, Butylene Glycol, Triethoxycaprylylsilane, Calcium Aluminum Borosilicate, Disteardimonium Hectorite, C24-28 Alkyl Methicone, Polyquaternium-51, Propylene Carbonate, Tocopherol, Methicone, Phenoxyethanol, Sodium Benzoate. May Contain: Titanium Dioxide (CI 77891).
Product Warnings
For external use only. Avoid direct contact with eyes. If contact occurs, rinse thoroughly with water. Discontinue use if irritation or redness develops. Keep out of reach of children. Store in a cool, dry place away from direct sunlight.
Manufacturer Address
100 New Oxford Street in Central London