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Key Product Selling Point
Detailed Product Description
Colgate Total Active Prevention + Enamel Strength Toothpaste offers clinically validated, comprehensive oral care by targeting the underlying causes of dental issues. Its patented formula delivers 24-hour antibacterial protection, preventing plaque buildup and reducing the risk of gum disease. The toothpaste strengthens and re-hardens enamel with a total fluoride content of 1450 ppm (from Stannous Fluoride and Sodium Fluoride), protecting against cavities and acid erosion. Designed to address 8 key oral health problems—including tartar, bad breath, and sensitivity—it ensures continuous care for healthier teeth and gums with daily use.
Direction for Use
Ingredients
Glycerin, Aqua, Hydrated Silica, Sorbitol, Sodium Methyl Cocoyl Taurate, Calcium Pyrophosphate, Aroma, Tetrasodium Pyrophosphate, Cellulose Gum, Potassium Nitrate, Stannous Fluoride, Xanthan Gum, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride. Total fluoride content: 1450 ppm (from Stannous Fluoride and Sodium Fluoride).
Product Warnings
For oral use only. Do not swallow. Keep away from children under 6 years; if large amounts are ingested, contact a poison control center immediately. Discontinue use and consult a dentist if irritation occurs. Store in a cool, dry place away from direct sunlight.
Warranty Period & Shelf Life
This product has a shelf life of 3 years from the date of manufacture when unopened. After opening, use within 12 months for optimal effectiveness.
Manufacturer Address
Goldsworth Place, 1 Forge End, Woking, Surrey, England, GU21 6DB